IA et nudge, pour un marketing de confiance
Science des données et sciences humaines doiventavoir le même objectif : faire proposer par les marquesdes services intelligents. L’éthique de l’incitationdouce y participe. Entretien avec
CX Innovation & Behavioral insights
Science des données et sciences humaines doiventavoir le même objectif : faire proposer par les marquesdes services intelligents. L’éthique de l’incitationdouce y participe. Entretien avec
Photo credit: Bagolina on Visualhunt.com / CC BY Influenced by the wave of businesses going digital, the necessity to be innovative and the return to
Welcome to my Blog! My passion: coaching people and organizations to solve complex challenges where human behavior is both part of the problem and of
70th Anniversary – Esomar Congress Sept 2018 The rise of bots, artificial intelligence (AI), virtual reality (VR), Internet of Things (IoT) and other technological breakthroughs
Esomar best case history 2014 and Excellence Award 2014/2015 Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics,
Win Network thoughtleadership for Esomar Congress 2017 Plenary session keynote :How crossing data from Social networks, on-line community, and Polls with Public Opinion Platform 2017
The Nobel prize of economics has just been awarded to Richard Thaler : co-author of Best seller “Nudge” and pioneer of behavioral economics principles applied
Mid 2015 our BVA teams envisioned to fully renovate their approach for measuring public opinion. To go beyond traditional polls: we explored how to listen
Customer experience is all about customer’s life, feelings, and behaviors. And customer’s insight is the knowledge that should help brands improve journeys toward trial and
All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in