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Richard B-Blog

CX Innovation & Behavioral insights

Richard B-Blog
9 September 201816 September 2018 Richard Bordenave

Nudge me tender

English

Esomar best case history 2014 and Excellence Award 2014/2015 Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics,

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French election polling, Fake news & Voting behavior
9 September 201822 September 2018 Richard Bordenave

French election polling, Fake news & Voting behavior

English

Win Network thoughtleadership for Esomar Congress 2017 Plenary session keynote :How crossing data from Social networks, on-line community, and Polls with Public Opinion Platform 2017

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5 September 201830 September 2018 Richard Bordenave

The behavioral economics revolution: toward a new CX definition

English

The Nobel prize of economics has just been awarded to Richard Thaler : co-author of Best seller “Nudge” and pioneer of behavioral economics principles applied

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4 September 201830 September 2018 Richard Bordenave

BVA : We had a dream !

English

Mid 2015 our BVA teams envisioned to fully renovate their approach for measuring public opinion. To go beyond traditional polls: we explored how to listen

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Customer Experience : Empower your data and technology with Behavioral Science and empathy
3 September 201816 September 2018 Richard Bordenave

Customer Experience : Empower your data and technology with Behavioral Science and empathy

English

Customer experience is all about customer’s life, feelings, and behaviors. And customer’s insight is the knowledge that should help brands improve journeys toward trial and

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31 August 201830 September 2018 Richard Bordenave

Be different, be unique, be remarkable, stand out… go back to the why and it will lead you straight to the how!

English

All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in

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28 August 201830 September 2018 Richard Bordenave

Brands Nudging for good – AIM & BVA Toolkit

English

How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from

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25 August 201830 September 2018 Richard Bordenave

Innovation : Return to reality

English

Esomar Innovate 2010 Best paper

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22 August 201830 September 2018 Richard Bordenave

Innovation & concept-testing : the story of a drunken man

English

This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product

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Ne vous trompez pas de persona !
16 August 201816 September 2018 Richard Bordenave

Ne vous trompez pas de persona !

Français

Publié sur HBR.fr Janv 2018 De nombreux utilisateurs de l’outil « persona » sont tombés dans le piège qu’il est pourtant censé permettre d’éviter. Théorisées dans les

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