Supercharge your Brand positioning with Behavioural Science
How Behavioral Science can Supercharge (your) Brand Positioning Positioning: a science of perception? The art of positioning was created by Al Ries & Jack Trout in the early 80’s with their book “Positioning: The Battle for Your Mind” (Ries & Trout, 1985), during the golden age of television and mass-retail. Their method would suggest that […]