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Richard Bordenave

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25 August 201830 September 2018 Richard Bordenave

Innovation : Return to reality

English

Esomar Innovate 2010 Best paper

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22 August 201830 September 2018 Richard Bordenave

Innovation & concept-testing : the story of a drunken man

English

This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product

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30 September 201630 September 2018 Richard Bordenave

Brand Renovation: drive value in and risk out

English

Innovative value analysis metrics for brand and product redesign Published in Eureka Esomar Project, Co-written with Michel Rogeaux Danone Sensory & behavior https://www.esomar.org/uploads/public/library/images/miscellaneous/ESOMAR_Eurekas.pdf Why ?

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16 September 201630 September 2018 Richard Bordenave

Du marketing au nudge : redonner une utilité sociale aux marques

English

lien (C) : https://www.afm-marketing.com/sites/default/files/atoms/files/Livre-blanc_Adetem-Afm_2015.pdf Article publié dans le livre blanc ADETEM : Le rôle sociétal du marketing Du marketing «émetteur», à la collaboration avec le

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