Customer experience is all about customer’s life, feelings, and behaviors. And customer’s insight is the knowledge that should help brands improve journeys toward trial and
All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in
How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from
Esomar Innovate 2010 Best paper
This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product
Innovative value analysis metrics for brand and product redesign Published in Eureka Esomar Project, Co-written with Michel Rogeaux Danone Sensory & behavior https://www.esomar.org/uploads/public/library/images/miscellaneous/ESOMAR_Eurekas.pdf Why ?
lien (C) : https://www.afm-marketing.com/sites/default/files/atoms/files/Livre-blanc_Adetem-Afm_2015.pdf Article publié dans le livre blanc ADETEM : Le rôle sociétal du marketing Du marketing «émetteur», à la collaboration avec le