Behavioral insights & Innovation
All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in
How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from
Esomar Innovate 2010 Best paper
This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product
Innovative value analysis metrics for brand and product redesign Published in Eureka Esomar Project, Co-written with Michel Rogeaux Danone Sensory & behavior https://www.esomar.org/uploads/public/library/images/miscellaneous/ESOMAR_Eurekas.pdf Why ?
lien (C) : https://www.afm-marketing.com/sites/default/files/atoms/files/Livre-blanc_Adetem-Afm_2015.pdf Article publié dans le livre blanc ADETEM : Le rôle sociétal du marketing Du marketing «émetteur», à la collaboration avec le