Category: English

The Nobel prize of economics has just been awarded to Richard Thaler : co-author of Best seller “Nudge” and pioneer of behavioral economics principles applied

Mid 2015 our BVA teams envisioned to fully renovate their approach for measuring public opinion. To go beyond traditional polls: we explored how to listen

All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in

How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from

Esomar Innovate 2010 Best paper

This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product

Innovative value analysis metrics for brand and product redesign Published in Eureka Esomar Project, Co-written with Michel Rogeaux Danone Sensory & behavior https://www.esomar.org/uploads/public/library/images/miscellaneous/ESOMAR_Eurekas.pdf Why ?

lien (C) : https://www.afm-marketing.com/sites/default/files/atoms/files/Livre-blanc_Adetem-Afm_2015.pdf Article publié dans le livre blanc ADETEM : Le rôle sociétal du marketing Du marketing «émetteur», à la collaboration avec le