Richard Bordenave
Welcome to my Blog! My passion: coaching people and organizations to solve complex challenges where human behavior is both part of the problem and of
Supercharge your Brand positioning with Behavioural Science
How Behavioral Science can Supercharge (your) Brand Positioning Positioning: a science of perception? The art of positioning was created by Al Ries & Jack Trout
Make it easy with nudge !
Easy? Wait a second: not so simple! Consulting mantras like “make it easy” have a fascinating performative power: they seem to reveal the solution whatever
Customer centricity: a bet, a belief, or a necessity?
Adapted and translated from my original HBR article What is “customer centricity”? Is it a new managerial trend, just like agility or happiness at work?
Customer experience: don’t lose sight of the forest for the trees!
Watch KPI’s overload …. The concept of “customer experience” was born at the end of the 90s with the book by Pine and Gilmore “the
When paradoxes inspire Nudges
How using paradoxical reframing helps create new ways of gently influencing behavior. A paradoxical prescription is a tool used by psychologists in professional coaching or
“Can you nudge consumers to buy my product?”
This is the request I am regularly confronted with, by clients who see the Nudge (behavioural incentive) as a magical solution to increasing sales. But
IA et nudge, pour un marketing de confiance
Science des données et sciences humaines doiventavoir le même objectif : faire proposer par les marquesdes services intelligents. L’éthique de l’incitationdouce y participe. Entretien avec
Are ” human centered” methods really the best way to get to know your customers?
Photo credit: Bagolina on Visualhunt.com / CC BY Influenced by the wave of businesses going digital, the necessity to be innovative and the return to
Alice in customerland
70th Anniversary – Esomar Congress Sept 2018 The rise of bots, artificial intelligence (AI), virtual reality (VR), Internet of Things (IoT) and other technological breakthroughs