Richard B-Blog

Richard Bordenave

Welcome to my blog, still work in progress. I have grouped here all my past contributions published here and there. It’s all about Marketing, Market research, and more generaly about how deep knowledge of customer behaviour can be a source of inspiration for innovation, impactful actions, and business growth.

Richard BORDENAVE – Deputy GM, member of BVA Group executive comitee. In charge of Marketing, Innovation, Transformation

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