Brands Nudging for good – AIM & BVA Toolkit
How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from
CX Innovation & Behavioral insights
How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from
Esomar Innovate 2010 Best paper
This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product
Publié sur HBR.fr Janv 2018 De nombreux utilisateurs de l’outil « persona » sont tombés dans le piège qu’il est pourtant censé permettre d’éviter. Théorisées dans les