Nudge me tender
Esomar best case history 2014 and Excellence Award 2014/2015 Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics,
Author: Richard Bordenave
French election polling, Fake news & Voting behavior
Win Network thoughtleadership for Esomar Congress 2017 Plenary session keynote :How crossing data from Social networks, on-line community, and Polls with Public Opinion Platform 2017
The behavioral economics revolution: toward a new CX definition
The Nobel prize of economics has just been awarded to Richard Thaler : co-author of Best seller “Nudge” and pioneer of behavioral economics principles applied
BVA : We had a dream !
Mid 2015 our BVA teams envisioned to fully renovate their approach for measuring public opinion. To go beyond traditional polls: we explored how to listen
Customer Experience : Empower your data and technology with Behavioral Science and empathy
Customer experience is all about customer’s life, feelings, and behaviors. And customer’s insight is the knowledge that should help brands improve journeys toward trial and
Be different, be unique, be remarkable, stand out… go back to the why and it will lead you straight to the how!
All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in
Brands Nudging for good – AIM & BVA Toolkit
How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from
Innovation : Return to reality
Esomar Innovate 2010 Best paper
Innovation & concept-testing : the story of a drunken man
This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product
Ne vous trompez pas de persona !
Publié sur HBR.fr Janv 2018 De nombreux utilisateurs de l’outil « persona » sont tombés dans le piège qu’il est pourtant censé permettre d’éviter. Théorisées dans les