Nudge me tender
Esomar best case history 2014 and Excellence Award 2014/2015 Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper presents a French government case study that relies on the NudgeLab […]
French election polling, Fake news & Voting behavior
Win Network thoughtleadership for Esomar Congress 2017 Plenary session keynote :How crossing data from Social networks, on-line community, and Polls with Public Opinion Platform 2017 initiative revealed striking insights.
The behavioral economics revolution: toward a new CX definition
The Nobel prize of economics has just been awarded to Richard Thaler : co-author of Best seller “Nudge” and pioneer of behavioral economics principles applied to real world problems: from public policies to business issues. One field will soon be revolutionized by its findings : the #CX “customer experience industry” industry. In the 1990s, Pine […]
BVA : We had a dream !
Mid 2015 our BVA teams envisioned to fully renovate their approach for measuring public opinion. To go beyond traditional polls: we explored how to listen to what citizens spontaneously say instead of just asking questions. That’s how POP 2017 project started. Co-developped with Salesforce: POP2017.fr is a unique platform combining real time Social listening, Live […]
Customer Experience : Empower your data and technology with Behavioral Science and empathy
Customer experience is all about customer’s life, feelings, and behaviors. And customer’s insight is the knowledge that should help brands improve journeys toward trial and loyalty. However, all too often, customer experience is mistaken with touchpoint metrics, cookies, DMP… And Customer insight is assimilated with CRM data. It is even more the case now that […]
Be different, be unique, be remarkable, stand out… go back to the why and it will lead you straight to the how!
All branding strategies and marketing plans, whether they are for a product, a service, a start-up or an individual, espouse the benefits of differentiation in order to capture new customer segments, make them stand-out, justify higher prices, leave a lasting impression, etc. Differentiation: the original linchpin of the brand The concept of the Unique Selling […]
Brands Nudging for good – AIM & BVA Toolkit
How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from the world of behavioural science which looks at influencing people’s behaviour positively and without restricting choice.AIM – The European Brands Association – is launching an on-line open-source toolkitto help marketers […]
Innovation : Return to reality
Esomar Innovate 2010 Best paper
Innovation & concept-testing : the story of a drunken man
This article is an extract my original contribution to Quirks magazine Nov 2017 that can be found here : https://www.quirks.com/articles/innovation-and-the-story-of-a-drunken-man The story of new product testing in the industry strongly echoes the tale of the drunken man trying to find his keys under a streetlight at night. A passerby asks him, “Are you sure you […]
Ne vous trompez pas de persona !
Publié sur HBR.fr Janv 2018 De nombreux utilisateurs de l’outil « persona » sont tombés dans le piège qu’il est pourtant censé permettre d’éviter. Théorisées dans les années 1990 par Alan Cooper, les « personas » sont des portraits robots de futurs clients ou utilisateurs. Leur première vocation a d’ailleurs été d’aider au développement de logiciels en prenant en […]