Skip to content

Richard B-Blog

CX Innovation & Behavioral insights

Richard B-Blog
Richard Bordenave
16 September 201814 August 2019 Richard Bordenave

Richard Bordenave

English

Welcome to my Blog! My passion: coaching people and organizations to solve complex challenges where human behavior is both part of the problem and of

Read More
7 June 20217 June 2021 Richard Bordenave

Supercharge your Brand positioning with Behavioural Science

English

How Behavioral Science can Supercharge (your) Brand Positioning  Positioning: a science of perception? The art of positioning was created by Al Ries & Jack Trout

Read More
Make it easy with nudge !
14 August 20197 June 2021 Richard Bordenave

Make it easy with nudge !

English

Easy? Wait a second: not so simple! Consulting mantras like “make it easy” have a fascinating performative power: they seem to reveal the solution whatever

Read More
13 July 201920 July 2019 Richard Bordenave

Customer centricity: a bet, a belief, or a necessity?

English

Adapted and translated from my original HBR article What is “customer centricity”? Is it a new managerial trend, just like agility or happiness at work?

Read More
Customer experience: don’t lose sight of the forest for the trees!
8 May 201913 July 2019 Richard Bordenave

Customer experience: don’t lose sight of the forest for the trees!

English

Watch KPI’s overload …. The concept of “customer experience” was born at the end of the 90s with the book by Pine and Gilmore “the

Read More
6 April 20199 April 2019 Richard Bordenave

When paradoxes inspire Nudges

English

How using paradoxical reframing helps create new ways of gently influencing behavior. A paradoxical prescription is a tool used by psychologists in professional coaching or

Read More
“Can you nudge consumers to buy my product?”
19 March 20199 April 2019 Richard Bordenave

“Can you nudge consumers to buy my product?”

English

This is the request I am regularly confronted with, by clients who see the Nudge (behavioural incentive) as a magical solution to increasing sales. But

Read More
14 October 20189 April 2019 Richard Bordenave

IA et nudge, pour un marketing de confiance

Français

Science des données et sciences humaines doiventavoir le même objectif : faire proposer par les marquesdes services intelligents. L’éthique de l’incitationdouce y participe. Entretien avec

Read More
Are ” human centered” methods really the best way to get to know your customers?
5 October 20185 October 2018 Richard Bordenave

Are ” human centered” methods really the best way to get to know your customers?

English, Français

Photo credit: Bagolina on Visualhunt.com / CC BY Influenced by the wave of businesses going digital, the necessity to be innovative and the return to

Read More
10 September 201824 September 2018 Richard Bordenave

Alice in customerland

English

70th Anniversary – Esomar Congress Sept 2018 The rise of bots, artificial intelligence (AI), virtual reality (VR), Internet of Things (IoT) and other technological breakthroughs

Read More
1 2 3 Next »
All Right Reserved 2018
Proudly powered by WordPress | Theme: Blog New by Candid Themes.